Company Profile

Premier Investments Limited operates various specialty retail fashion chains in Australia, New Zealand, Asia, and Europe. The company operates through two segments, Retail and Investment. It offers school, lifestyle, and stationery products under the Smiggle brand, as well as sleepwear under the Peter Alexander brand. The company sells its products through retail stores, as well as through wholesale and online channels. In addition, it invests in securities. The company was incorporated in 1987 and is based in Melbourne, Australia.