Company Profile

Super Retail Group Limited engages in the retail of automotive, sports, and outdoor leisure products in Australia and New Zealand. The company operates through the Supercheap Auto, rebel, BCF, and Macpac segments. It offers automotive and service parts, accessories, and tools for travel, touring, outdoors, garage, shed, and outdoors. The company also provides sporting equipment and apparel; products for outdoor categories, including fishing, boating, 4WD, camping, caravanning, BBQ, power, and refrigeration; camping and outdoor equipment; fitment and support services, including wiper blade, bulb, and battery installation; battery and oil recycling; and paint mixing and vehicle diagnostics. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, and adventure travelers. The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands through various stores and online channels. The company was founded in 1972 and is based in Strathpine, Australia.