Company Profile

Shanghai Bairun Investment Holding Group Co., Ltd., together with its subsidiaries, engages in the premixed cocktail business in China and internationally. It operates in two segments, Alcoholic Beverage, and Flavor and Fragrance. The company offers ready-to-drink cocktails under the RIO brand name; spirits, including whisky, vodka, and gin under the Laizhou brand name; and flavors and fragrances under the BaiRun brand name. It exports its products. The company was formerly known as Shanghai Bairun Flavor & Fragrance Co., Ltd. and changed its name to Shanghai Bairun Investment Holding Group Co., Ltd. in December 2015. Shanghai Bairun Investment Holding Group Co., Ltd. was founded in 1997 and is headquartered in Shanghai, China.