US92552R4065
US92552R4065
Pursuit Attractions and Hospita
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Company Profile
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
Latest News

Business Wire • 10/01/2026
Pursuit Submits Proposal to Develop Sightseeing Tram Near Glacier National Park

Simply Wall St. • 09/23/2026
Pursuit Attractions And Hospitality (PRSU) Stock Looks Above Fair Value On Its 90% Run

Simply Wall St. • 09/22/2026
Pursuit Attractions And Hospitality (PRSU) Could Be 22% Below Fair Value After Rebrand
MT Newswires • 09/14/2026
Macquarie Initiates Pursuit Attractions and Hospitality With Outperform Rating, $62 Price Target
MT Newswires • 09/09/2026
Jefferies Initiates Coverage on Pursuit Attractions and Hospitality With Buy Rating, $61 Price Target
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Key Metrics & Overview
Detailed metrics & financial data of the company
Company Profile
5
MetricsCountry
Region
Sector
Industry
Website
🛡️ Risk & Structural Analysis
Multi-Factor Risk Model & Market Data
7/7 Very High
5Y Volatility
41.9% p.a.
Max Drawdown (5Y)
-65.9%
Sharpe Ratio (5Y)
0.00
Beta Factor
1.43
Size Class
Small Cap
Notes & Warnings
Single Stock Risk: Investing in an individual stock carries full company and insolvency risk (no fund diversification).
Exemplary balance sheet strength: Very solid ratio of equity to debt.
Strong cyclicality: The business model is sensitive to economic downturns.
🔴 Low analyst coverage – higher uncertainty in growth estimates & projections
Structurally High Volatility: Above-average fluctuations persist across 5 to 10 years (41.9% p.a.).
Historical Stress Test: Maximum peak-to-trough drawdown of -83.4% in the extended horizon.